Develop a Community Brand That Gets Noticed
At Twist Marketing we believe that it's time for the best marketing you've experienced in magazines, billboards, on TV, the radio, and via the web, be turned towards the challenge of community focused marketing.We're on the run 24/7 in a global world that is accelerating. The average consumer is bombarded with 6,500 marketing messages…..daily! It's a white noise that drowns out all but the most unique marketing activity. And this is the competition for your marketing and communications efforts – because no matter how remote we are, there it is.
In the corporate world, businesses and organizations are responding with increasingly imaginative, aggressive, and creative approaches to delivering their marketing message….out of necessity. The bar is continuously being raised, and there's a need for marketers to perfect the high jump.
However, in the world of community marketing there is a glass ceiling; born from the natural tendency to tone messaging down to the lowest common denominator to avoid criticism given the operating environment is so public and democratic. The ensuing output simply 'goes through the motions'. It's bland and dry. And it's rarely measured for effectiveness so it's allowed to continue.
The result is a waste of time and money. It's the antithesis of the core reason to conduct marketing in the first place – to be noticed and to motivate people to act in a fashion you desire.
Breaking through the “glass ceiling”
Twist Marketing breaks through this artificial barrier in its work with communities and developers by:
- Employing standards of excellence based on industry best practices
- Using a community participatory process to build brand passion
- Ensuring a brand deeply reflects both the geography of place AND the value system of those who call a community home
- Viewing everything a community says and does as a system of inter-connected activities built around brand
- Gathering quantitative and qualitative feedback to support new creative brands that take risk
- Challenging ourselves to find the beautiful and rare in the communities we work with – and express it uniquely.
