Areas of Expertise
In simplest of terms, a successful brand development process does three things: it articulates who you are, defines what you want to be and finds creative expression that paves the way to getting you there... the narrative for communicating vision to target audiences and achieving any number of other tactical objectives. Drawing on extensive, award-winning experience in branding several Alberta and BC communities and regional economic development organizations as well as an in-depth understanding of community dynamics, tourism and economic development, our methodology leads to brand initiatives and marketing campaigns that generate positive, measurable results.
Corporate Branding & Communications
Why is it that most corporate brands seem content to settle for mediocrity? They seem to associate “corporate” with a need to be lackluster, predictable and ultraconservative. The result: invisibility. Corporate brands that are bold, confident and clear in their distinctive value make strong and immediate connections with their prospects. To give your brand the boost it needs, just give it a Twist.