Part Two: Pedal to the Metal In our last article, we talked about the importance of target markets as the route by which you reach your Read More...

Ever since I moved a few months back, I’ve had the feeling that the telephone company wants to take my money, but it doesn’t want Read More...

Part One: Preparing for the trip Vehicular analogies are often used in municipal marketing and branding, since the process is a journey. It's about pinpointing where Read More...

You’ve decided that renaming your company is the right thing to do (or your company is new and needs a name). You’ve explained to your Read More...

So, you’ve decided to rename your company…or perhaps you are naming a new company. Now comes the hard part—picking it. In part 1 of this article, Read More...

I was recently at Best Buy looking for a boombox with a dock for my Microsoft Zune (What’s a Zune? I’ll answer that question later Read More...

Growth has stalled. Or a competitor that used to be an ankle biter is suddenly taking big bites out of your market share. Or marketing Read More...

Every company has one. The trick is to find it and snuff it out. One of the golden rules of sales is “Don’t make your problem Read More...

Different: Not alike in character or quality; differing; dissimilar. Deferent: Showing respectful submission or yielding to the judgment, opinion, will, etc., of another. While writing this article, Read More...

Recently, two new types of dinosaur were discovered. One, the first new dinosaur species discovered in Australia in 28 years, was bigger, faster and meaner Read More...

At first blush, it may seem an oversimplification to liken municipal marketing in recession times to that old saw about the tortoise and the hare—spending Read More...

Thanks to the Coca-Colas and Pizza Huts of the world, we all know what a product brand is, but for a municipality or region, just Read More...

Thanks to the Coca-Colas and Pizza Huts of the world, we all know what a product brand is, but for a municipality or region, just Read More...

Whether you know it or not, you are worshipping at the Altar of Brand everyday. And so are your customers. As our purchasing and destination choices have Read More...

We’ve all heard of the Buddhist story, or koan, called, “The sound of one hand clapping,” but how many of us have actually looked up Read More...

A friend of mine, Victor Hut, is co-owner of Millennium Geomatics, an oilfield survey company that is managing to grow in an economy that is Read More...

If you’re not marketing to your employees, you should be. One of the best management insights I ever learned was at a customer service workshop I Read More...

As the father of a four-year-old and a nine-year-old boy, I’ve seen all three Pirates of the Caribbean movies repeatedly. You would also need both Read More...

A couple weeks ago, I wrote about one of the common causes of the disconnect between sales and marketing in most companies: the lack of Read More...

So you are a corporation and your workers are spending time on Facebook. What do you do? Do you shut down access? Do nothing? Develop Read More...

Back in my days as Director of Marketing Communications at a software company, every now and then the CEO would decide to run a full-page Read More...