People don’t engage with logos and taglines. They engage with stories, and storytelling is what Twist Marketing does best. A Brand Storybook distils the essence of your company’s vision, values, culture and character; it explores the most resonant key messages to reach the hearts and minds of your prospects; and it articulates a powerful brand positioning that sets your company apart from competitors in a meaningful, authentic way. In the process, it establishes a rock-solid foundation upon which to build focused, impactful marketing and communications initiatives.
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Authenticity Above All
It is the customers, not the company, that create an enduring brand. If you build a brand experience that invites engagement and delivers meaningful returns on loyalty, your brand will thrive. And for this, there are three ‘must-haves’: clarity, relevance and, above all else, authenticity.Brand and Marketing Strategy
Your brand is far more than your company name, logo and tagline. It’s the sum of the tangible and intangible characteristics that make your company and its offerings unique. And the principal aim of brand-building – from developing product names and corporate identities to crafting key messages for your internal and external audiences – is to give your customers, employees and any other person who has a relationship with your company a better sense of what you do, what you’re like and why you matter. In other words your focus, your character and your core value.
Through qualitative and quantitative research, stakeholder consultation and competitive analysis, we zero in on your distinctiveness within your marketplace and identify the points of alignment between your brand and your prospects’ ‘pain points’, and then we develop a plan for helping people’s relationships with your brand expand and multiply.
Corporate Naming
Marketing & Brand Strategy
Brand Storytelling
Internal & External Communications
Through qualitative and quantitative research, stakeholder consultation and competitive analysis, we zero in on your distinctiveness within your marketplace and identify the points of alignment between your brand and your prospects’ ‘pain points’, and then we develop a plan for helping people’s relationships with your brand expand and multiply.
Corporate Naming
Marketing & Brand Strategy
Brand Storytelling
Internal & External Communications
