In simplest of terms, a successful brand development process does three things: it articulates who you are, defines what you want to be and finds creative expressions that pave the way to getting you there... the narrative for communicating vision to target audiences and achieving any number of other tactical objectives. Drawing on extensive, award-winning experience in branding several Alberta and BC communities and regional economic development organizations as well as an in-depth understanding of community dynamics, tourism and economic development, our methodology leads to brand initiatives and marketing campaigns that generate positive, measurable results.Community Branding
Campaigns & Promotions
Standing apart from other tourism destinations and visitor experiences is a crucial foundation for community prosperity. In a world of choice, the great challenge (and great opportunity) is to develop a pragmatic strategy to cut through the marketing clutter and competing sales pitches to forge a bond with people who are (or will become) passionate about the experiences you promise.
At Twist Marketing™, we strive relentlessly to express ‘community’ and ‘destination’ in forms far more creative than the norm. Our outcomes are different for every project but can generally be characterized as unique, dynamic, strategic and ‘fun’ (quality of life is, at its core, all about happiness). Branding in this context can be transformative and unifying – a beating heart for pursuit of community vision, strategy-building to support community direction, and the ‘salesmanship’ required to get there.