The Gist of Twist

The pedestrian, the predictable, the purely one-dimensional – these are the enemies of effective marketing and dynamic brand building. Pushing the boundaries and achieving new levels of success takes a different way of thinking and seeing and being. It takes a Twist.

Twist Marketing strategists popular speakers at Provincial Tourism Conferences.

Twist Marketing strategists popular speakers at Provincial Tourism Conferences.
Brand and marketing strategists provide advice to Tourism Conference in Alberta, Saskatchewan and Nova Scotia.
Calgary, Alberta (October 22, 2012) “At Twist Marketing™, we have developed niche areas of expertise that integrate both tourism and economic development,” says Managing Director Catherine Proulx. “It’s not surprising that with the success of the award winning programs we have developed for clients like Alberta SouthWest, District of Lillooet and others, that travel and tourism associations would start taking notice and ask us to share our winning strategies.”

“In October, two of our brand and marketing strategists, Chris Fields and Stephen Lund presented at the Travel Alberta Industry Conference. In November, Chris is delivering a presentation at the TIANS conference for Nova Scotia Tourism and is delivering two sessions in December for HOST - the Saskatchewan Tourism Conference.”

Explains Proulx, “Chris’ talk focuses on Tourism and Community Development – Mutually exclusive or symbiotic? Through fresh content and case studies, he looks at tourism marketing and its relationship with community development.”

“Stephen Lund talks about the need for tourism organizations to shift from promoting product features such as mountains and scenery to developing communications that focus on the tourism experience and the positive—happy—emotions that go along with it.’

As for the future, Proulx anticipates the popularity of Twist’s brand and marketing strategists as conference speakers will continue. “As long as we can fit speaking opportunities into their busy work schedules, we are happy to share our knowledge and expertise with travel and tourism organizations.”

About Twist Marketing™
Twist Marketing™, a leader in branding, engagement and communications, has been serving North American clients for more than 10 years. Organizations trust Twist Marketing™ to deliver business results, not just business exposure. They do this by challenging convention and providing a unique combination of strategic insight, creative ideas and innovative solutions that work.


For information, interviews and/or high resolution images, contact:
Mr. Neil Bousquet, APR, Media Relations, Twist Marketing™, (403) 256-8834
Ms. Catherine Proulx, Managing Director, Twist Marketing™, (403) 242-4600