The Gist of Twist

The pedestrian, the predictable, the purely one-dimensional – these are the enemies of effective marketing and dynamic brand building. Pushing the boundaries and achieving new levels of success takes a different way of thinking and seeing and being. It takes a Twist.
 

Win-Win changes for Twist Marketing & Riata Partners

Win-Win changes for Twist Marketing & Riata Partners
Twist Marketing, a leader in branding and destination marketing gains immediate access to the Edmonton business community and additional resources to seek larger and more diverse assignments. Riata Partners, a leading provider of outsourced business expertise to small and medium-sized companies has added an award-winning branding and marketing firm to its portfolio.
Calgary & Edmonton Alberta (February 21, 2013) - “Win-win – you hear that phrase a lot,” says Twist Managing Director Catherine Proulx. “In our case, it really is true. Being acquired by Riata Partners Inc. means that Twist Marketing will now have an office in Edmonton and gain immediate access to additional resources to pitch larger accounts in Alberta and western Canada.”

“This opportunity allows us to continue to develop our recognized expertise in Branding & Destination Marketing. It also presents an exceptional opportunity for Twist Marketing to engage in other larger and more diverse projects in concert with the Riata team.”

“We are delighted to add Twist Marketing to our family of companies and to assist our outsourcing team,” says Darren Baumgardner Riata’s President. “Catherine Proulx and her team have a successful track record of developing award winning marketing programs and developing strong, long-term relationships with their clients. They provide additional resources and support for a growing list of clients in our outsourced consulting practice.”

Proulx added that she will continue to serve as Twist Marketing’s Managing Director and business will continue to be conducted under the Twist Marketing brand. Effectively immediately, Riata Partners Inc. will move their Calgary office into the Twist Marketing offices at Crossroads Market. As well, Twist Marketing will now have a presence at Riata Partners Inc. head office in Edmonton.

About Riata Partners
Riata Partners Inc. is a leader in outsourcing strategic business expertise to small and medium sized companies across all industries in western Canada to maximize their growth and profitability. Its five business divisions include Human Resources, Marketing Services, Web and Design, Association Services and Business Advisory. Riata Partners has offices in Edmonton and Calgary and adds Twist Marketing to its family of companies, which includes Digital Solutions Group specializing in experiential marketing. www.riatapartners.com

About Twist Marketing
Twist Marketing, a leader in branding, engagement and communications, has been serving North American clients for more than 10 years. Organizations trust Twist Marketing to deliver business results, not just business exposure. They do this by challenging convention and providing a unique combination of strategic insight, creative ideas and innovative solutions that work. www.twistmarketing.com
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For information, interviews and/or high-resolution images, contact:
Ms. Catherine Proulx, Managing Director, Twist Marketing, (403) 242-4600 cproulx@twistmarketing.com
Mr. Darren Baumgardner, President, Riata Partners (780) 761.2424 ext. 222
darren@riatapartners.com
Mr. Neil Bousquet, APR, Media Relations, Twist Marketing, (403) 256-8834 prwizard@prwizard.ca