SENIOR MARKETING PROFESSIONAL KEN SCHMALTZ JOINS THE STRATEGIC MARKETING FIRM AS MARKETING DIRECTOR AND SENIOR STRATEGIST

Calgary, Alberta (March 10, 2008)—Twist Marketing is pleased to announce the addition of Ken Schmaltz as Marketing Director and Senior Strategist.

“We’re very pleased to welcome Ken to the Twist Marketing team,” says Catherine Proulx, Managing Partner at Twist Marketing. “Ken’s wealth of experience on both the client and agency side will help our clients take their marketing to new levels. He has proven his ability to align marketing strategy with business objectives, and to obtain solid results through cost-effective execution.”

Before joining Twist Marketing, Ken Schmaltz was an independent consultant working with innovative software and hardware companies in Silicon Valley. Prior to consulting, Ken spent six years as Director, Marketing Communications, at Verity, Inc., a market leading software vendor in the enterprise search and content management sector. His experience also includes working as a freelance magazine writer and editor, developing human resource communication solutions at TMP Worldwide where he also worked on the launch of Monster.ca, and writing marketing content for consumer electronics, automotive and other manufacturers in Tokyo, Japan. A native Calgarian, Ken has a Master’s degree in Journalism from Columbia University in New York City.

“I’m excited to be a part of Twist Marketing,” Ken says. “I was attracted by its focus on delivering strategic solutions to client problems, which sets it apart from other firms that tend to take traditional, tactical approaches to working with clients. The clincher was the high level of the people at Twist Marketing and its clients.”

Ken will work with clients to develop marketing and branding strategies, as well as to translate those strategies into actionable communications plans. In addition, Ken will lead marketing activities at Twist Marketing to promote the firm to new clients in Calgary, British Columbia, Ontario and the Western United States.

“Twist Marketing has grown remarkably in the last few years,” says Catherine. “This is primarily due to the quality of work done by our people, and our ability to attract marketing experts such as Ken. His addition to the team will enable us to continue to provide the exceptional service and results our clients have come to expect from Twist Marketing.”

About Twist Marketing
Headquartered in Calgary, Alberta, Twist Marketing is a strategic marketing and communications firm serving Western Canadian and National clients. Since 2002, businesses in a wide range of industries have relied on Twist Marketing to help them overcome their most demanding marketing challenges, including developing marketing and brand strategies, strategic web development and marketing program execution. Municipalities also turn to Twist Marketing to increase the effectiveness of their economic development programs and community branding and marketing initiatives. www.twistmarketing.com

Contact:
Catherine Proulx, Managing Partner, Twist Marketing
403.242.4600