Marketing Magazine
February 2, 2009
By Norma Ramage

Roger Jewett has jumped back into the marketing business in Calgary with the purchase of a 50% stake in Twist Marketing.

Twist Marketing, which was founded in 2002 by Catherine Proulx, provides marketing and communications services to clients that include oil services company BJ Services Company Canada, the Alberta government, Economic Developers Alberta, the City of Castlegar and the Town of Chestermere.

Jewett, founder and former president of Calgary interactive agency Rare Method, left the agency in 2007 after a difference of opinion about the company’s future strategic direction.

“At that time I swore I would never get back into this business,” Jewett said Friday. “But I was impressed with Catherine and the team she built. The company is small but it has a good customer base and does excellent work.”

While at Rare Method, Jewett built it from a small marketing company to a publicly traded entity with $10 million in annual revenues. Jewett will assume the role of CEO at Twist, while Proulx will manage day-to-day operations as managing director.

“I look forward to the many ways in which we will build upon our strengths with Roger at the helm,” said Proulx.

Although the new partners are just beginning to develop business strategies, Jewett said the basic plan is one of growth.

“We don’t know yet exactly where the growth opportunities will be, but we know there is definitely room to expand on the web side.”

Jewett, who took a year off after leaving Rare Method, said he will also be starting other new business ventures in the upcoming weeks and that Twist “will serve as a strong marketing arm.”

Read the original article in Marketing Magazine.