Calgary, Alberta (April 24, 2009) -- The Calgary International Children’s Festival today announced that Twist Marketing, a leading strategic marketing firm, is a Sponsor Laureate of the 2009 event.

“The Festival allows kids of all ages to experience the performing arts and encourages them to explore their creativity and imagination, which is a cause everyone at Twist Marketing believes in,” says Catherine Proulx, Managing Director of Twist Marketing. “The Calgary International Children’s Festival is a critically acclaimed performing arts event that Calgarians should be proud of. We look forward to building a long-term relationship with the Festival and its people, who have been professionally and personally rewarding to work with.”

As part of its Sponsor Laureate agreement, Twist Marketing is providing a broad base of marketing and creative services including a multifaceted “Calgary’s Biggest Playdate of the Year” ad campaign promoting the Festival.

"We are honoured to have a company with Twist Marketing's credentials on board as a Sponsor Laureate," says Festival Artistic Director, Kate Newby. "The level of excellence associated with Twist Marketing will strengthen our organization's ability to provide Calgarians with one of the best festivals they've experienced in years."

Since 1987, the Calgary International Children’s Festival (third largest Festival of its kind in North America), has brought professional performing artists, including theatre companies, musicians, dancers and more, from around the world. The 2009 Festival which runs from May 19 to 23, features internationally acclaimed shows that include MacHomer from Québec, Butterflies from Italy, Run Chicken Run from Denmark, Trio for a Green Pea / Trio pour un P'tit Pois from France, O Cano from Brazil, Circus INcognitus from Québec, and Cranked from British Columbia’s Green Thumb Theatre.

About the Calgary International Children’s Festival
The Calgary International Children’s Festival (CICF), held annually in late May, is one of Canada’s foremost arts festivals for young audiences and the third largest of its kind in North America. A  not-for-profit organization founded in 1987, the CICF is a destination of choice for more than 60,000  young people and their families. The Festival offers a world-class performing arts experience that sparks imagination, inspires creative thought, encourages cultural understanding, and fosters a lifelong passion  for the arts. For more information visit www.calgarychildfest.org.

About Twist Marketing
Calgary-based Twist Marketing is a leading strategic marketing firm serving clients across Canada.  Since 2002, businesses in a wide range of industries have relied on Twist Marketing to help them  overcome their most demanding marketing challenges, including the development of marketing and  brand strategies, strategic web development and marketing program execution. Municipalities also turn  to Twist Marketing to increase the effectiveness of their economic development programs and community  branding and marketing initiatives. In 2006, Alberta Venture Magazine ranked Twist Marketing as the 7th  fastest growing company (under $20 million) in Alberta. The same year, Profit Magazine ranked it 37th  on its Profit Hot 50 – Emerging Growth companies. www.twistmarketing.com

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For information, interviews an/or hi-rez images, contact:
Mr. Neil Bousquet, APR, PR, Twist Marketing, (403) 256-8834 prwizard@prwizard.ca
Ms. Catherine Proulx, Managing Director, Twist Marketing, (403) 242-4600 cathy@twistmarketing.com
Ms. Carolyn Luhning, Marketing & Publicity Manager, Calgary International Children’s Festival, (403) 294-7414 luhning@calgarychildfest.org