The Town of Cochrane has hired Twist Marketing to develop a community brand and visual identity program for the town located 35 minutes west of Calgary.
Calgary and Cochrane, Alberta (June 11, 2009) – The Town of Cochrane has hired
Twist Marketing to develop a community brand and visual identity program for the town located 35 minutes west of Calgary.
“We are delighted to be awarded this community branding and identity assignment from the Town of Cochrane,” says Catherine Proulx, Managing Director and founder of Twist Marketing. “Cochrane is a vibrant and rapidly growing community that has managed to maintain a small town feel," continues Proulx. "Our challenge is to articulate a brand and create a visual identity that is both strongly tied to the community's strategic aspirations, and is bold enough to get the attention and interest of target audiences. By getting at the heart of what makes Cochrane distinct and memorable, we will weave the Cochrane character into a brand that is truly unique.”
“We selected Twist Marketing for their depth of experience in economic development and community branding,” says Laurie Drukier, Communication Coordinator, Town of Cochrane. “They truly understand what’s required to bring community vision and action together to create a brand for the whole community.
Proulx indicates that development of the community brand and visual identity will take place this summer.
Twist Marketing has an expanding roster of community branding clients engaged in brand development and implementation initiatives. Current clients include the City of Castlegar (BC), the District of Elkford (BC), the Town of Lillooet (BC), and the Town of Chestermere (AB).
About Twist Marketing
Headquartered in Calgary, Alberta, Twist Marketing is a strategic marketing firm serving North American clients since 2002. Businesses in a wide range of industries, as well as professional associations and government organizations, have relied on Twist Marketing to help them overcome some of their most demanding marketing challenges. Twist Marketing helps clients develop effective positioning and brand strategies, enter new markets, become more strategic with their online marketing, conduct market research, and create and manage communications programs that generate results.
www.twistmarketing.com
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For information, interviews an/or hi-rez images, contact
Mr. Neil Bousquet, APR, PR, Twist Marketing, (403) 256-8834
prwizard@prwizard.ca
Ms. Catherine Proulx, Managing Director, Twist Marketing, (403) 242-4600
cathy@twistmarketing.com
