PubZone
June 22, 2009
By Gail Chiasson

The Town of Cochrane, Alberta, has hired Twist Marketing to develop a community brand and visual identity program for the town located 35 minutes west of Calgary.

"Cochrane is a vibrant and rapidly growing community that has managed to maintain a small town feel," says Catherine Proulx, managing director and founder of Twist Marketing. Our mandate is to articulate a brand and create a visual identity that is both strongly tied to the community's strategic aspirations, and is bold enough to get the attention and interest of target audiences. By getting at the heart of what makes Cochrane distinct and memorable, we will weave the Cochrane character into a brand that is truly unique."
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"We selected Twist Marketing for its depth of experience in economic development and community branding," says Laurie Drukier, communication coordinator, Town of Cochrane. "It truly understands what's required to bring community vision and action together to create a brand for the whole community."

Development of the community brand and visual identity is expected to take place this summer.

Twist Marketing has an expanding roster of community branding clients engaged in brand development and implementation initiatives. Current clients include the City of Castlegar, B.C.;, the District of Elkford, B.C.;, the Town of Lillooet, B.C.; and the Town of Chestermere, Alberta.

Read the original article in PubZone.