Calgary, Alberta (October 8 2009) – Following the success of its 2009 event, the Calgary International Children’s Festival is again partnering with Twist Marketing for its 2010 festival’s campaign. The 2010 Calgary International Children’s Festival (CICF), now the third largest children’s festival in North America, will bring professional performing artists to Calgary from across Canada and around the world from May 25-29.

“We are delighted to be working with Calgary International Children’s Festival again to promote its 2010 festival,” explains Catherine Proulx, Managing Director of Twist Marketing. “With all the talk of education cutbacks coming in the near future, all of us at Twist Marketing feel strongly about helping the Festival get its message out so it can engage as many kids as possible. Exposing youth to music, theatre, dance and puppetry is critical to developing the creativity and imagination they’ll need to be successful in the future, regardless of what career they pursue as an adult.”

Proulx added, “Building on the success of the Festival’s 2009 campaign, we are working with the incredibly dedicated staff at the Festival to develop a campaign for 2010 that will attract even more kids, parents and teachers to the critically acclaimed performances that the Festival brings to Calgary.”

"We were impressed with Twist Marketing’s work in 2009 and have renewed our relationship for 2010,” says Carolyn Luhning, Marketing and Publicity Manager, CICF. “We went to Twist Marketing with three primary objectives: increase ticket sales, increase awareness of our festival and increase awareness of what the festival is about. Twist Marketing listened to and understood our needs, approached them from a strategic marketing point of view and, working under very tight deadlines, developed a fantastic creative execution that captured the spirit of our event and resonated with our target audiences.”

About the Calgary International Children’s Festival
The Calgary International Children’s Festival (CICF), held annually in late May, is one of Canada’s foremost performing arts festivals and the third largest of its kind in North America. A not-for-profit organization founded in 1987, the CICF is a destination of choice for more than 50,000 young people, their families and teachers. The Festival offers a world-class performing arts experience that sparks imagination, inspires creative thought, encourages understanding, and fosters a lifelong passion for the arts.
For more information visit www.calgarychildfest.org

About Twist Marketing
Headquartered in Calgary, Alberta, Twist Marketing is a strategic marketing firm serving North American clients since 2002. Businesses in a wide range of industries, as well as professional associations and government organizations, have relied on Twist Marketing to help them overcome some of their most demanding marketing challenges. Twist Marketing helps clients develop effective positioning and brand strategies, enter new markets, become more strategic with their online marketing, conduct market research, and create and manage communications programs that generate results. www.twistmarketing.com

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For information, interviews an/or hi-rez images, contact:

Mr. Neil Bousquet, APR, PR, Twist Marketing, (403) 256-8834 prwizard@prwizard.ca
Ms. Catherine Proulx, Managing Director, Twist Marketing, (403) 242-4600 cathy@twistmarketing.com
Ms. Carolyn Luhning, Marketing & Publicity Manager, Calgary International Children’s Festival (403) 294-7414 luhning@calgarychildfest.org