The Calgary Herald
December 22, 2009
By David Parker

Cochrane has got it right with its new logo and branding. With the help of Calgary strategic marketing firm Twist Marketing and considerable public consultation, the town has unveiled its new visual identity program using a logo showing a mosaic horse and cowboy over “Cochrane – how the west is now.”

Mayor Truper McBride says, “We are a very different community than we were 20 years ago or even 10 years ago — the new strategy takes our past, respects our heritage, and gives us a go-forward point to demonstrate the mosaic that makes up Cochrane.”