Many businesses leap headlong into website development without pausing to consider how people will interact with their brands online. What has the potential to be relevant, engaging and highly targeted often ends up generic and flavourless – the outcome of trying to be all things to all people. Creating a website that supports your broader business objectives, aligns with the needs of your target audiences and establishes a platform for sharing your messages and building your brand is fundamental to marketing success.
Many organizations also shy away from a robust set of marketing tools because they can’t ‘prove’ their success. However, thanks to modern technologies, what was once cumbersome and difficult to do – measure marketing effectiveness – is now simple and straightforward, provided you have the right tools and use them effectively. With your website at the core of an integrated marketing framework, you can readily gain knowledge and insight to measure and manage overall marketing effectiveness.Website Evaluation & Planning
Align Your Website with Your Marketing & Sales Strategies
Simply deciding to have an online presence doesn’t quite cut it. To nurture online engagement with real value, organizations need to understand why online matters…and how they’ll make the most of it. Twist Marketing begins by determining the real business needs driving the online initiative and understanding the various audiences who will interact with the website – what motivates them, and how best to communicate with them. The resulting Requirements Analysis provides a comprehensive overview of the scope, goals and success metrics for the project along with a detailed plan of action and timeline including all major milestones. (Twist Marketing believes that success must be measurable and that goals can be accomplished only if they are well understood and the path is clear from the beginning.)
Socialize your Online Engagement
Get Strategic about Email Marketing
Creating a website is easy. Creating an engaging website is something else altogether. And creating a segment leading-website…well, that’s exactly the kind of challenge Twist Marketing likes to embrace. Using a strategic, time-tested development methodology, we design and develop high-quality, award-winning websites on time and on budget. Guided by the ‘how’ and the ‘why’ that come out of the Requirements Analysis & Planning phase, we deliver an online presence that engages visitors across a range of online channels from Day 1.
Search Engine Optimization…by the Numbers
You send email to people who are interested in your product or service. They respond. You close the deal. It’s easy…in theory.
In reality, email marketing is one of the most complex marketing channels to master. You have to send the right creative to the right list with the right call-to-action to drive them to the right landing page. Miss just one of these “rights” and you’ve missed an opportunity to grow your business. And if you send anything to the wrong email address, you can find yourself labelled a “spammer” and blacklisted by your ISP.
Twist Marketing can help you get it all right – from email creative development to content optimization and testing to complete email program management and execution.
Nurture Leads into Customers…Even before They’re Leads
When people think of Search Engine Optimization (SEO), they often imagine a team of technicians tweaking code to improve search engine rankings. Twist Marketing’s approach to SEO is different in that it is not narrowly focused on code, hacks and loopholes but is instead a broader, more organic approach to improving search results and visitor engagement. SEO is a significant part of Twist Marketing’s overall approach to web design and development, but that doesn’t mean proper SEO requires a site rebuild from the ground up. Instead, organic SEO is based on initial keyword research, development of an SEO strategy and review of current site content with an eye toward optimizing the messaging. Twist Marketing also used broader success metrics than just search result rankings. Broader analysis of website performance shows not only success in attracting visitors from search engines but also in retention, return visits and conversions.
When it comes to SEO, there is no silver bullet – but through our organic approach, Twist Marketing can generate long-term results that aren’t held hostage to changes in search engine technology.
Engagement doesn’t begin when a prospect or customer visits your website and submits a query form. It starts days, weeks, even months before when a potential visitor first becomes aware of your brand. Reaching out across multiple channels to make potential visitors and customers aware of your organization’s online presence makes for successful conversions later. Engagement begins with that awareness.
Twist Marketing understands this dynamic and provides, as part of an organization’s overall online strategy, valuable insight into how best to drive awareness across multiple channels including Search Engine Marketing (SEM) channels like Google AdWords.
From identifying needs to crafting a strategy to constructing and managing an SEM campaign, Twist Marketing’s online engagement experts focus on organically bolstering awareness of a client’s online presence.