Never Stop Learning

The only constant in the world of marketing is how rapidly it’s all evolving. To keep pace, you need to reach higher, delve deeper…and stick with the winners.

 
 

Resources

 

Articles

Municipal marketing and branding: Taking the road best travelled - Part 2
26 April 2010
Part Two: Pedal to the Metal In our last article, we talked about the importance of target markets as the route by which you reach your Read More...
Brand, Branding and How I Met My Executive Service Representative
21 April 2010
Ever since I moved a few months back, I’ve had the feeling that the telephone company wants to take my money, but it doesn’t want Read More...
Municipal marketing and branding: Taking the road best travelled - Part 1
19 April 2010
Part One: Preparing for the trip Vehicular analogies are often used in municipal marketing and branding, since the process is a journey. It's about pinpointing where Read More...
What's in a company name? Everything--Part 3
26 January 2010
You’ve decided that renaming your company is the right thing to do (or your company is new and needs a name). You’ve explained to your Read More...
What's in a company name? Everything--Part 2
19 January 2010
So, you’ve decided to rename your company…or perhaps you are naming a new company. Now comes the hard part—picking it. In part 1 of this article, Read More...


See all articles and ideas.
 

Downloads

Twist Marketing Tourism Brochure
The best community brands seamlessly integrate their tourism and economic development brands.
And it makes a big difference to both.

Beyond its obvious economic draw and its capacity to fulfill our human needs for escape, enrichment and adventure, tourism can dramatically enhance a community’s desirability as a place to call home.
Search Engine Optimization Scorecard
The Search Engine Optimization Scorecard is designed to help you assess your website's current SEO performance and to best leverage Canterris Marketing Suite’s built in search engine optimization capabilities. Our goal is to make you an SEO expert so your websites are easily found, so you can engage more prospects.
Content Optimization Workbook
Download this handy guide to learn what content optimization is, and how you can use segmentation, targeting and automated personalization to attract and retain customers.
Lead Scoring Workbook
Canterris Marketing Suite provides powerful lead scoring capabilties to help you delivery more high-quality and qualified leads to your sales team. This guide takes you step-by-step through the process of implementing lead scoring in your demand generation efforts.