Is your tourism brand aligned with your community brand?
If not…why not?
The best community brands seamlessly integrate their tourism and economic development brands.
And it makes a big difference to both.
Beyond its obvious economic draw and its capacity to fulfill our human needs for escape, enrichment and adventure, tourism can dramatically enhance a community’s desirability as a place to call home.
This paper was a joint initiative of Twist Marketing and Zinc Research.
About Twist Marketing
Headquartered in Calgary, Twist Marketing is a strategic marketing firm serving North American clients since 2001. Businesses in a wide range of industries as well as professional associations and government organizations have relied on Twist Marketing to help them overcome some of their most demanding marketing challenges. A leader in branding, engagement and communications, organizations trust Twist Marketing to deliver business results, not just business exposure. We do this by challenging convention and providing a unique combination of strategic insight, creative ideas and innovative solutions that work. Twist Marketing is an active member of the Tourism Industry Association of Canada (TIAC), Economic Developers Alberta (EDA ) and Economic Development Association of British Columbia (EDA BC).
About ZINC Research
About the Survey
The Bridge is a syndicated survey established in 2007 by Zinc Research in partnership with Ottawa-based Dufferin Research. It uses a sample of 1,200 online respondents that accurately reflects Canada’s online population both geographically and demographically. Since its inception, the survey has collected 10 tracking waves, the most recent of which was completed in July 2011.